Digital and social media
I came up with the idea and strategy for the development of the social media in Mercedes-Benz Middle East and Levant including – concept, training of the staff, supervision, ideas for photo contests, etc. At the moment the Facebook page has more than 1,400,000 fans and very high engagement rate.
I came up with the idea and strategy, and developed the Facebook page of Mercedes-Benz Middle East and Levant connected with the fashion activities of the brand. The facebook page was created as a platform of the contest for young fashion designers on the territory of the Middle East – Express Your Syle. Just for few months the page gathered more than 4,000 fans with very high engagement rate too.
Project management: web sites migration to new design; new web sites development based on CMS:
- Project management – migration to the new corporate web site for Mercedes-Benz Middle East and Levant www.mideast.mercedes-benz.com
- Content structure and new migration for the following web sites:
Digital media and online presence
During my corporate communication career in Daimler Middle East and Levant I was responsible for the daily communication with the digital agencies for the design and development of numerous digital campaigns, such as:
- Animated banner campaign for the market launch of new products: ML-Class, GLK-Class, E-Class, etc.
- Electronic brochures and greeting cards
- Web sites SEO
- Media planning, etc.
I was responsible for the digital strategy of DMEL on 13 markets in the Middle East.