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  • 5 reasons to love Hatta

    When you hear Hatta, UAE what do you imagine? Sands, hot and humid weather? These are not my impressions from the small but charming village Hatta, which is situated just 134 km form the city of Dubai. So, here are my top 5 reasons to LOVE Hatta: 1. You can see mountains in the desert. […]

  • Abu Dhabi. The beginning.

    Living and working in my home country Bulgaria for 27 years, I was dreaming for more travels, to live in a sunny place with palm trees around and the sea in front of my door. I was talking a lot about this dream with friends, colleagues, etc. Somehow I felt, I will be living my […]

  • 13 things I miss from Dubai today

    Dubai is amazing and unforgettable place to live and work. Few years in this Emirate passed by like few months. And today, back in my home country Bulgaria, I recall the smell of the desert, the warmth of the sun and the smiles of the hospitable people. What are my top 13 places and experiences […]

  • 6 myths about outdoor advertising in Sofia and not only

    Шест мита за външната реклама в София и не само От много време планирам да събера голяма част от опита и мислите за външната реклама на едно място и да споделя с повече хора с цел – брандовете да планират по-добре нужна ли им изобщо външна реклама, както и да помислят подходящ ли е криейтива им за […]

  • Some morning thoughts on Corporate Identity, brand building, Bulgaria and more

      Image credits: Maya Eye photography  This morning I would like to share with you some of my thoughts on Corporate Identity. We can define the Corporate Identity as the brand’s mission, vision and culture defined and collected visually in a special brand book, or CI manual. To have a brand identity is not only about the corporate logo. […]

  • Employer Branding

    The importance of the Employer branding Today the potential employees are shaping their opinion for a company or a brand based on other employees opinions, not so much from the corporate advertising or the job description. This is why it is crucial to build one strong and consistent Employer brand, as well as positive organisation’s reputation. […]

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